It took until the end of the decade for women to adopt Dior’s New Look that returned women to an ultra feminine silhouette, and for men to adopt a relaxed fit in their clothing. After the war, the need for suits to be worn at all times was replaced by more causal sporting attire. Leather was needed for their boots. In the previous autumn Balenciaga had shown a fitted suit with narrow skirt, and a wide separate back panel. With the world involved in war for the first five years, the hope for peace becomes the desire as the decade closes. The restrictions were not as dramatic as they were for women. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. The very silhouette that dominated the ’40s was a casualty of war. It was a sign of support for the war to be seen in your pre-war suits. A renewed focus on the “going away look” placed more importance on the back. Two popular suits, the cutaway suit and the bellhop suit, were very successful for designers. Image courtesy of McCall's. The Belt of the Year in 1948 was the dog leash, a thin, rounded and made in a variety of colors and materials. And for her tweeds, nothing could be better than crocodile skins from the Argentine. Simply put: It was tacky to look rich, but crucial to look respectable. Colors continued dark or neutral. However, that trend was only popular with the young, urban men during the war years. When she plays cards in the evening she wears a pure cashmere cardigan in maize, gray, blue, natural or purple. Little felt caps, coifs bound tight around the hairline, wide bands of material (called “curvettes”) worn over the top of the head and tied under the hair in back with strings of felt or velvet ribbon. The Kiltie, a short pleated skirt which came in varied lengths, was a vital part of the playtime wardrobe. Ever since the stock market crash of 1929 and the severe economic depression that followed for most of the 1930s, fashion had been an escape. Fashion was of course affected by this and the glam 20s were exchanged to the practical style of the 30s. Flowing capes draped over day dresses and evening gowns alike. In some evening dresses the entire bodice consisted of twin pockets. Two very distinct silhouettes emerged over the year. 1960's Fashion Timeline Timeline Description: Fashion throughout the ages has always changed, but none so quickly as it changed in the 1960's. The cholo was hugely popular on beaches in 1945. Garters were a hot items as well — keeping those wide-ribbed brushed wool socks up. Hats were trimmed with fantastic feathers. The 1930s will be remembered for their glamour, despite the Depression. Both the oval and the halter neckline were uppermost also in a new genre of play dress for the south. Leather belts pulled in every waist on suits, day dresses, evening dresses. Civilian clothing had to resort to using new materials. Even though the 1940s fashion industry was bogged down by WWII regulations, that didn't stop designers from making glamorous clothes. The United States avoided the coupons by putting strict rules in place for manufacturers. Breast-high pockets, funnel-shaped, had flaps pointed and stiffened like calla lily petals to stand up above shoulder level. While fashion illustrations may not be as widely created or used today, some contemporary artists continue to keep the craft alive with their dazzling designs and dedication to documenting today's styles. The straight, spare skirt was broken across the front by soft trouser pleats, and a new hike-back skirt appeared still straight in front, but hiked up slightly in back to make it swing out gracefully behind. Or she would wear a cozy quilted robe with a matching gown. Sep 22, 2019 - Women's fashions of the 1940s. The plain and functional styles lasted throughout the war. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? The ankle-length evening dress eclipsed the picture-skirted ball gowns in importance. the short, fitted jacket, nipped in snugly at the waist, slightly flared out over the hipbones; It’s made of spun rayon and wool in darker, more subdued colors. Cheaper materials were used to produce clothes and simplicity was the new virtue. Oct 15, 2016 - By the time the United States emerged from the Depression, Europe and much of Asia were already at war. Since the dawn of mankind, fashion has been prevalent. Trench coats, bomber jackets, knit undershirts, pea coats, chino pants, and aviator glasses all have roots in WWII military clothing. In 1947, Paris designer Christian Dior showed his debut collection, soon to be dubbed the ‘New Look,’ which was the total opposite of the severe styles of the war. 1940s Fashion for Women. the hips. In Europe, fabric could be had for fewer coupons than a ready-made garment. Fashion did not reflect real life in the 1930s. Newest of all for Europe (but already familiar to America) were the strapless evening dresses in rich fabrics with street-length skirts: a few full, but the majority slim sheaths the 1920’s all over again, except that these dresses were invariably belted, in contrast to the unbroken line of that earlier period. Colors lightened and fancy fabrics slowly came back. These suits range from 1940 to 1953 from top left to bottom right. There were specific outfits that were meant for specific times of the day. After Germany took over Paris in 1940, many of the designers closed their fashion houses, some fleeing the country. A few of the more daring began to couple the pinafore with an adaptation of the ballet dancer’s leotard: waist-length tights and a separate crew-neck shirt of striped or figured wool jersey. In a nutshell, 1940s women’s fashion was about creating an hourglass silhouette with masculine details: padded shoulders, nipped-in high waist tops, and A-line skirts that came down to the knee. And that look was often quite masculine, even militaristic. The suit jacket grew shorter and niftier. Men's business attire saw a return of pinstripes for the first time since the 1970s. Nylon lingerie appeared in sufficient quantities to be on display instead of only under the counter. In the evening they rose to shoulder level; were smartest in black glace kid. It was first seen during the summer in gingham beach dresses with shoulder-strap tops, and in printed silk town dresses with matching jackets to cover their backless, sleeveless nakedness on the street. In 1941 they called scarfs “mufflers” and everyone wore one. Timeless 40s fashion trends make a memorable comeback October 12, 2017. Some were wide burnished bands of leather and others were cut to fit the waistline. She wears socks instead. However, most were also ready for a change. It was seen in every material: felt, fur, crocheted wool flecked with colored sequins for the evening. Fashion followed movie stars’ apparel both on and off the set. Home sewing became popular. The floor-length crinoline skirts, were kept for debutante and ball dresses. It was a very flattering look to the female figure. Silk, normally used to make dresses, undergarments, and stockings, was turned into parachutes and waterproof maps. the box jacket, extremely young and casual, its squared-off lines accentuating the slimness of the skirt. The government enacted a bill – CC41 – that provided strict guidelines around how 1940s fashion trends evolved. The amount of pockets, buttons, pleats, and seams was dictated, and most decorations were not allowed. Jul 12, 2015 - This Pin was discovered by Ken Payseur. Dior’s ultra-short sheath, with a huge hip-swathe trailing the floor, was the most dramatic of a whole range of models which achieved short-and-long hemlines by panels, wrap-around swathing or slanting overskirts. For black tie nights, he wore a shirt with attached collar and French cuffs, with gold plated cufflinks, matched to its pique pleated bosom. The skirt itself was always skin-tight. Peculiarl… Blue, petrol and thunder blue and royal blue, returned, especially with black. This original method of achieving a slim look combined with becoming movement made such an impression that the Paris spring collections were full of developments of this flying panel theme. A softer, silkier version was used for day dresses, and a thick version replaced wool for suits and coats. As soldiers came back, women stopped working and returned to new homes and cars in the suburbs. The zipper became … Eventually, women adopted the New Look that would become the style of the ’50s. Coco Chanel brought the day suit into fashion, with a fitted jacket and a long skirt. Brief Timeline of Events 1950 – 1960 Timeline By Pauline Weston Thomas for Fashion-Era.com 1950s Timeline The scientific and mass production advances made during the second World War, meant that the fifties changed forever the way people lived, for example, technological changes in fibres, communication and medicine. She would like earrings with golden swirls with ruby and rhinestone bands. But if he’s in the mood to get really fancy, he would wear an opera hat, white chamois gloves, silk scarf (white and black with black fringe or all-white) that’s, of course, monogrammed. See more ideas about 1940s fashion, vintage outfits, 40s fashion. Fur was very popular, as were animal skins. Wool blends were introduced to save wool for military uses, and the synthetic fabric rayon became the most widely used fabric of the time. One extravagant wrap was a greatcoat cut like a cape, lined with seal. The early 1940s was an extension of the past decade, but with a reality check. Nosegay print in rayon crepe; white or blue with red ric-rac, maize with green — or pink with blue. There was much beige and grey. Women who couldn’t afford to buy an entirely new wardrobe would pull their loose fitting clothing tighter or just cut them smaller. Compiled using fashion plates, this timeline traces women's fashion history from 1784-1970. h/t: [Neatorama, Imgur] Related Articles: Sometimes a three-step hem level was given by panels both longer and shorter than the skirt. The 1940s style influenced the rock and roll style of the Fifties. « History of Men’s Watches – 1900s to 1960s, Forties Fashion: From Siren Suits to the New Look, Esquire’s Encyclopedia of 20th Century Men’s Fashions Hardcover, Vintage Fashion: Collecting and Wearing Designer Classics, Everyday Fashions of the Forties As Pictured in Sears Catalogs, http://www.centuryinshoes.com/decades/1940/1940.html, http://www.headoverheelshistory.com/1940.html, Privacy Policy, Disclosure, Terms and Conditions. The style held over into the 1950s, but the 1940s skirts were not as full. js = d.createElement(s); js.id = id; History of Fashion 1930’s – 1940’s ‘It is no longer smart to be so boyish. Read: Privacy Policy, Disclosure, Terms and Conditions. Versatile separates and sportswear took over, and women began to wear pants as a safety precaution in the factories they were working in. Like a huge sigh of relief. This basic outfit dispensed with stockings and most underclothing, and over it a pinafore or simple wrap-on skirt completed a whole costume. The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. The style was of a newly empowered but still feminine woman. Coats grew collars which rose high at the back, then turned down in a sloping line to become miniature capes. Fur was the most wanted luxury item. American cotton began to take over as a casual fabric of choice. There were, however, a few features that made a suit style unique to the 1940s. After several years of covered-up necklines for both day and evening, decolletage came back in fashion. Date Event; 1940: Germany advances. Femininity was in full swing in 1946, After long, wartorn years of wearing suits, women turned to dresses again. After World War II it returned to England from America in such exaggerated forms that the style leaders at last decided that it no longer had a place in men’s fashions. The rounded line replaced angles, which was the primary means of avoiding boring designs. the bolero, fitted close to the lines of the figure after the authentic Spanish fashion; Handbags shrank in size and the extravagant jewelry that had been so popular over the past few years was toned down to smaller pieces. As such, 1948 fashions are markedly more embellished in the back than 1947 designs. He also loved his ulster, complete with wombat fur lined collar and the sleeves are leather lined. 1940’s fashion timeline. 1940s Timeline Timeline Description: War and recovery are the themes for the 1940s. Fashion in the 1940s was a good mix of comfort and glamour. }(document, "script", "aweber-wjs-8euk5j4i4")); Receive weekly articles about 1900s-1970s fashion history and style ideas for women and men. Jackets were short and rib-tight. Due to the absolute necessity of belts in the wardrobe, manufactures began producing more inventive belt styles than had even been seen before. Clothes in the 1940s were very bright and colorful. The Type A-2 leather flight jacket is a military flight jacket typically connected with World War II U.S. Army Air Force pilots. Waterproofed boots with a lining of warm electrified sheepskin. Utility and practicality became more fashionable and “Rosie the Riveter” was created as a role model. Men’s fashion stopped progressing until after the war – a reflection that most men were serving in uniforms instead of enjoying life at home. New York took over, creating a look that was dominated by the war going on across the ocean. They came in all colors: plaid, black, pink — you name it — and were worn with everything from skirts to dresses to dancing tights. Dedicated to the memory and appreciation of our “Greatest Generation” and the 1940’s decade. Many secured their hair in simple snoods of veiling anchored on the head by a band of ribbon. One was again due to Dior: a dropped, markedly extended shoulder line the first sign of an important shoulder treatment since the removal of square padding left shoulders naturally rounded. The tables turned in the 1940s. The tricorne, bicorne and tiny pillbox were popular hat shapes. var js, fjs = d.getElementsByTagName(s)[0]; Another fashion detail which grew to such proportions as to affect the silhouette was the pocket. See how fashion changed during the 1940s. Research for the 1940s Style Guide series involved years of gathering information from books, magazines, catalogs and online sources. It was the total opposite of what had been worn for the last three years. This 1949 fashion trend is shown by a sheath evening dress in black wool, slit above knee at back and with grosgrain panels trailing to the ground and the three-step hem levels caused by varied length panels were the forerunners of a whole crop of uneven hems in the autumn collections. The 1940s were defined by a clean and slim silhouette with a somewhat military feel. The clothing reflected this practical and conservative time where materials were limited, even after the war ended in 1945. Huge chandelier earrings swung to the shoulders piquant contrast to the ragged gamine hair cut. Long coats adapted from officers’ greatcoats, and short coats adapted from seamen’s jackets, were seen everywhere practical, dashing, adaptable; but it was the fur-lined coat, launched in the autumn, that became the big news of winter. Another trend was the molded body-line, interrupted by sharp-angled shapes in collars, cuffs and stiffened hip draperies. There was a marked tendency towards asymmetry in clothes of all types. WWII began in 1939 and fashion took on a new role. Fur was very popular, as were animal skins. The war had a big impact on the fashion in the 1940's. Many different fashion trends and styles were introduced during this time. The new pinstripes were much wider than in 1930s and 1940s suits but were similar to the 1970s styles. The Canadienne, a French twist on the coat of a Canadian soldier, was one of the year’s biggest fashion hits. Fashion designers distinguished themselves even further from dressmakers with modern designs and luxurious fabrics. It’s hard to deny that as 1945 progressed, the fashion world took on a much more relaxed and peaceful tone. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. The freedom casual clothes brought to men was a big sigh of relief. At the beginning of 1945, the roundness was first achieved by pulling the waist tight, emphasizing fullness above and below the waistline. Three jackets in particular marked a development: 1.) All of this interference resulted in a slim, uncluttered look. Dinner dresses appeared with just one shoulder strap. Bias cut dresses were modest but feminine. As the prices of clothes soared due to the shortages, they had to last longer and go further. The curves that were so popular in 1945 were replaced by a more natural look. If she breakfasted in bed, she wanted a bed-jacket to match her gown. Looking to the movies, women and men escaped their difficult daily lives and imagined a carefree and very glamorous life in Hollywood. In the United States, pattern sales skyrocketed. Simple tweed reefers, loose box coats, slim mid-length tuxedo coats all wore fur linings. By 1938, small shoulder pads had become fashionable, heralding the shoulder emphasis of the 1940s. The only clothing item that was rationed were leather shoes starting in 1943, and they were only available in black, white, navy and brown. js.src = "//forms.aweber.com/form/82/1601390282.js"; Court shoes and naked sandals (with covered toes and heels) divided the honors. Late-day dresses were apt to have immensely wide deep necklines. It was worn over top of the swimsuit. Pieces were extremely well-tailored and the styles started to work for a multitude of occasions. Suit jackets had round collars and round-cut hemlines, while suit skirts belled out in front. Clothes were at once less cautious and less tricky. They were usually in soft Scotch cashmere with a plaid pattern. Often the only tight parts of an outfits were at the neck, waist and wrists. Metal and various chemicals were needed to make just about everything for the war effort. ... 2019 The 1940's • 1940-1949 • Fashion History Movies Music But what did she smell like? Now let's have some fun! After the death of Georges Vuitton in 1936, Gaston-Louis Vuitton took control of the business. The rest of the world was left to come up with their own styles. What Did Women Wear in the 1940s? Wool was used to make uniforms and coats for the soldiers. Evening dresses often came with farthingales to make hips seem larger and the waist thinner. In the men’s fashion field, 1949 saw the death of the exaggerated drape jacket, which hung loosely from the shoulders with hardly any indentation at the waist-line. The shoulders and bosom were much more exposed this year, but never in a flamboyant way. Even the raincoat made a welcome fur-lined appearance, giving women an opportunity to be warm in any weather. 1930s men’s clothing, either for day, sport, or evening were styled to make a man feel “larger than life.” During the 1941-1945 WWII era, fabric rations limited cloth to make suits but not style. Shoes were designed with grace. Yards of pearls circled necks and dropped into deep necklines. Before World War II, Paris was the epicenter of fashion. Kerchief-pointed skirts, wavering between knee and ballet length, were another aspect of hem-line uncertainty and another reminder of the ’20s also recalled by the ever receding length of hair. An eighteen year-old guy thinks his poplin jacket is pretty special. The biggest influence war time restrictions had on men was the further introduction of casualness. A lot of the materials normally used for clothing became scarce during the war. With purse space inside, the muff is a perfect spice for her off-campus visit. Jackets and shirts came with shoulder pads in them. Jul 8, 2019 - Explore Simone Orme's board "fashion timeline 1940s" on Pinterest. your own Pins on Pinterest Join our other 1920s, 1940s and 1950s decade specific email lists here. This site does not claim ownership in any way. Late 1940s Women's Fashions: Image courtesy of Simplicity Printed Patterns. New Orleans, Louisiana. All images, videos and any other multimedia shown on RetroWaste is in fair use context. Learn about the history of 1940s wedding gowns and view a picture gallery with over 50 pics. The deep oval decolletage with its little cap sleeves proved so becoming to so many women, and such a relief from high-neck, long-sleeve fashions that it spread to clothes of every description. This was the everyday shape for clothing, from suits to dresses. Dressing in vintage style clothing for a themed event or personal fashion is our passion. It's impossible to explain the importance of a fur coats in a woman's wardrobe in the 1940s. fjs.parentNode.insertBefore(js, fjs); The German invasion of Poland in September 1939 set the tone for everything that happened in the next decade. Also, with the rising of the hemline came a new focus on shoes. This gave a broad shouldered look. These restrictions were much less severe than in Europe, but still greatly limited what clothing was to look like. Line at rationing board. Search the RetroWaste database for all things vintage!! The length of the skirts and dresses hit right above the knee due to fabric ransons. Anonymous American designers simply copied the looks coming from France for their wealthy clientele or for stores. The brighter the better. What did people wear in the 1940s? The pure wool alpaca lining zips out and makes a separate sleeveless vest. And she has a HUGE collection of Argyle socks. Longer, looser jackets, double pleated pants, big hats, and even wide ties made their way into late ’40s men’s fashions. The waist was slightly defined with a simple belt. Dresses in the 1940s were fantastic. Hardly any change from the late 1930s: Wide shoulders - emphasised even more than before -, and skirts that only just cover the knee. Navy blue was chosen for winter and for evening, and other colors particularly favored were dark greens, many browns and clear geranium reds. Women felt that Parisian designers had acted as though no war had taken place, while they sacrificed their wardrobes for the war effort. The silhouette was soft, an extreme hourglass figure achieved with a corset and bust and hip padding, and the skirts were enormous confections of fabric. Most men’s kept their clothing from the 1930s and wore them through the early ’40s war years. your own Pins on Pinterest Collarless knit tee shirts, open collar dress shirts, ascot ties, slip on loafers, and sandals in summer became the everyday man’s dress code. Discover (and save!) Men’s wide shouldered suits mimicked the masculine physique underneath. The shoulders went a bit oversized, similar to the men’s. The other silhouette was chunky, bulky, giving the effect of fullness without gathers robust boxcoats in wool or fur, or wool lined in fur; wool dresses cut with the generosity of officers’ greatcoats, then decisively belted in. Wedding dresses in the 1940s ranged from simple to extravagant. Aside from breakthroughs in man-made materials, fashions of the day were most affected by the governmental clothing restrictions put in place for the duration of the war. Christian Dior showed the first short-and-long evening dress, spiraling from above the knee to train length. New York and California remained in the fashion game, and American designers started to be known by name. It certainly had been a while. All cable-stitched in fireman red or white. This curvette was the most popular headpiece (it could scarcely be called a hat) of the young. May 19: Chinese leader Ho Chi Minh founded the Communist Viet Minh in Vietnam, an event that was to lead to yet another war for the U.S. years later. See more ideas about 40s fashion, 1940s fashion, fashion. Pamphlets with titles like ‘Make and Mend,’ and ‘Make It Do Until Victory’ showed women how to fix and care for their clothes to make them last, and to make them from other household items like blankets and curtains. Eventually the round look took every costume. The tent coat disappeared, replaced by the belted greatcoat or the fitted coat with small shoulder capes. This contrast of soft and sharp was achieved by using soft fabrics and stiffening them with a crisp lining at strategic Colors were delicate, pale blues and pinks, pale yellows and violet, were common color combinations. Jackets, blouses, sweaters, and skirts were short and close-fitting, all unadorned and with the requisite sharp shoulder … At his feet his wore “Freelancers” — bootmaker finish moccasins. The war board placed restrictions on men’s clothing just as they did for women. Here are a few of the most useful ones: More books in this list of Vintage Fashion History Books. if (d.getElementById(id)) return; Fine Irish linens returned and were used for simple things like day dresses, or for extravagant lace. Simple, practical, 1940s shirtwaist dresses. At ease, at home, the man relaxes with his pipe and the paper in a chevron-weave smoking jacket. Still marked by the simplicity that wartime fabric shortages and the wartime work and psychology of women demanded, the simplicity was tempered by inventiveness of cut, a genuine suppleness of line. Preferably a pair that matches your outfit. points. The most characteristic North American fashion trend from the 1930s to 1945 was attention at the shoulder, with butterfly sleeves and banjo sleeves, and exaggerated shoulder pads for both men and women by the 1940s. As an Amazon Associate, we earn from qualifying purchases. Military clothing was everywhere in the 1940s. Ask us anytime. By day the general level had risen again to 14 or 15 inches from the ground, sometimes rising further at a wrap-around point, or slit for walking freedom. Once used for protection from the planet’s harshest elements, it has transformed over millions of years into a system of style capable of showcasing rank and fortune, void of the substance that once surrounded the hallmarks of true sartorialism. Timeline of the 1940s 1949 China becomes Communist First non-stop flight around the world NATO is created The Soviet Union has an atom bomb 1948 Velcro is invented Velcro Invented in 1948 by the Swiss electrical engineer George de Mestral, Velcro is a hook-and-loop fastener, and The last months of 1949 saw the beginning of several important trends. She wore those frisky boots called “Mounties” for her rustic roadwork and general campus traffic. These new shoulders were still sloped and unpadded but half-way between shoulder and elbow Dior attached a gathered flounce, often buttoned, sometimes lined with fur, so that it stood out. Gentle arches, high heels and ankle straps all gave the foot a renewed appeal. First, for women (click here to jump to men): The 1940s were defined by a clean and slim silhouette with a somewhat military feel. Share your love for 1940s Fashion: Clothing Styles & Trends. Materials and access to legal purchase methods within the confines of U.S..! At pictures and reading our yearly Timeline below blue and other forms plastic... Were often one of three popular color choices: red, white or blue things vintage! men was big... Time restrictions had on men ’ s hard to deny that as 1945 progressed, the more skirt lengths.. Involved in war for the 1940s and the sleeves are leather lined natural look waist on,! Extravagant wrap was a sign of support for the war had taken place, while skirts! 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