Image courtesy of McCall's. The lampshade dress fit very tightly from shoulder to mid-thigh, where it flared out intensely. Nosegay print in rayon crepe; white or blue with red ric-rac, maize with green — or pink with blue. Women’s shoes were often one of three popular color choices: red, white or blue. Gloves were wrist length, scarves were short and even the hats were small. Sometimes a three-step hem level was given by panels both longer and shorter than the skirt. The tricorne, bicorne and tiny pillbox were popular hat shapes. WWII began in 1939 and fashion took on a new role. ... •The University of Nebraska Cornhuskers start off the decade of the 1940s by playing in the Rose Bowl New Year’s Day 1941, losing to Stanford University. Metal and various chemicals were needed to make just about everything for the war effort. The very silhouette that dominated the ’40s was a casualty of war. There were some fitted, bell-skirted coats, but the pyramid coat, sloping out from neck to hem, was the prevailing line. Jul 12, 2015 - This Pin was discovered by Ken Payseur. The college girl wore a stocking cap made of hand-knit virgin wool with a roll-neck jerkin. U.S. fashion designers displayed remarkable creativity when using the limited amount of textiles allotted to them by the government. At ease, at home, the man relaxes with his pipe and the paper in a chevron-weave smoking jacket. In 1947, Paris designer Christian Dior showed his debut collection, soon to be dubbed the ‘New Look,’ which was the total opposite of the severe styles of the war. Clothes in the 1940s were very bright and colorful. Rich furs, white paste jewelry, and coordinated accessories looked like a million bucks. In the United States, pattern sales skyrocketed. The early 1940s was an extension of the past decade, but with a reality check. If she likes jewelry she might wear a pin with an exquisite basketweave bowknot in gold plate with rhinestones. The cuffed look was so popular that men quickly figured out you could purchase longer length pants and cuff them at home. The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. With either silhouette, the look of the head was decidedly neat and small, the hair folded up off the ears and moored on top of the head, netted neatly at the back of the neck, or twisted in tight neat braids. Wool was used to make uniforms and coats for the soldiers. Brief Timeline of Events 1950 – 1960 Timeline By Pauline Weston Thomas for Fashion-Era.com 1950s Timeline The scientific and mass production advances made during the second World War, meant that the fifties changed forever the way people lived, for example, technological changes in fibres, communication and medicine. Jackets could not have pleated backs, metal zippers or buttons, feature raglan sleeves, or have half-belts. js = d.createElement(s); js.id = id; This curvette was the most popular headpiece (it could scarcely be called a hat) of the young. Even simple day dresses had necklines which plunged narrowly almost to the waist. Leather belts pulled in every waist on suits, day dresses, evening dresses. Historical timeline. How about a trip to the big game? Even more resources can be found in this article: How to Research Fashion History. Although eveningwear was still made and worn, people began to dress more casually in restaurants and theaters. Collarless knit tee shirts, open collar dress shirts, ascot ties, slip on loafers, and sandals in summer became the everyday man’s dress code. Shoes were designed with grace. These suits range from 1940 to 1953 from top left to bottom right. Back to the lady. It took until the end of the decade for women to adopt Dior’s New Look that returned women to an ultra feminine silhouette, and for men to adopt a relaxed fit in their clothing. History of Fashion 1930’s – 1940’s ‘It is no longer smart to be so boyish. It was a time of great transition, which was reflected in fashion. It was intended for late afternoon and evening wear. This gave a broad shouldered look. With a distinct war era and post war look (discussed later), women’s dresses, skirts and pants in the 1940’s were defined by the silhouette. The floor-length crinoline skirts, were kept for debutante and ball dresses. Read: Privacy Policy, Disclosure, Terms and Conditions. « History of Men’s Watches – 1900s to 1960s, Forties Fashion: From Siren Suits to the New Look, Esquire’s Encyclopedia of 20th Century Men’s Fashions Hardcover, Vintage Fashion: Collecting and Wearing Designer Classics, Everyday Fashions of the Forties As Pictured in Sears Catalogs, http://www.centuryinshoes.com/decades/1940/1940.html, http://www.headoverheelshistory.com/1940.html, Privacy Policy, Disclosure, Terms and Conditions. Another trend was the molded body-line, interrupted by sharp-angled shapes in collars, cuffs and stiffened hip draperies. After World War II it returned to England from America in such exaggerated forms that the style leaders at last decided that it no longer had a place in men’s fashions. When she goes out she wants to wear a honey-smooth dinner jacket, with it lapels and cuffs encrusted with glittering “jewels.”. In 1941 they called scarfs “mufflers” and everyone wore one. Some of their designs look downright modern even by today’s standards. Because designers were largely restricted in how much yardage they could use in creating their vintage fashions, they improvised. It was a sign of support for the war to be seen in your pre-war suits. They came in all colors: plaid, black, pink — you name it — and were worn with everything from skirts to dresses to dancing tights. Colors continued dark or neutral. 1930s men’s clothing, either for day, sport, or evening were styled to make a man feel “larger than life.” During the 1941-1945 WWII era, fabric rations limited cloth to make suits but not style. What did people wear in the 1940s? While fashion illustrations may not be as widely created or used today, some contemporary artists continue to keep the craft alive with their dazzling designs and dedication to documenting today's styles. Versatile separates and sportswear took over, and women began to wear pants as a safety precaution in the factories they were working in. The suit jacket grew shorter and niftier. Three-piece suits gradually went out of fashion in the early 1980s and lapels … Practically required equipment for the gal on the move was an imported Shetland wool sweater in pink, blue, yellow or white. The rounded line replaced angles, which was the primary means of avoiding boring designs. Waterproofed boots with a lining of warm electrified sheepskin. Spring of 1949 went down in fashion history as the flying panel period. The improvement in machinery, textiles, and manufacturing of military clothing made post war ready to wear civilian clothing a booming industry. Like a huge sigh of relief. Colored shoes were seen in shades of ivy leaf green, pewter, blonde, bronze and dark red. There were specific outfits that were meant for specific times of the day. The waist was slightly defined with a simple belt. The freedom casual clothes brought to men was a big sigh of relief. After Germany took over Paris in 1940, many of the designers closed their fashion houses, some fleeing the country. Fashion in the 1940s was a good mix of comfort and glamour. Aside from breakthroughs in man-made materials, fashions of the day were most affected by the governmental clothing restrictions put in place for the duration of the war. The war board placed restrictions on men’s clothing just as they did for women. Here is a book on Make-overs from Coats and Suits. In some evening dresses the entire bodice consisted of twin pockets. “Drape” was a style which originated in England at the end of the 19th century and gave an illusion of broader shoulders and deeper chest. Women’s shoes were often one of three popular color choices: red, white or blue. These new shoulders were still sloped and unpadded but half-way between shoulder and elbow Dior attached a gathered flounce, often buttoned, sometimes lined with fur, so that it stood out. Citizens were encouraged to mend old clothes, recycle old fabrics into new garments, and combine dresses to make new ones. Those that did stay didn’t see their styles leave the country. Fashion was of course affected by this and the glam 20s were exchanged to the practical style of the 30s. Dior’s ultra-short sheath, with a huge hip-swathe trailing the floor, was the most dramatic of a whole range of models which achieved short-and-long hemlines by panels, wrap-around swathing or slanting overskirts. It was first seen during the summer in gingham beach dresses with shoulder-strap tops, and in printed silk town dresses with matching jackets to cover their backless, sleeveless nakedness on the street. During the German occupation of France, Louis Vuitton collaborated with the French Vichy regime, Philippe Petain and the Nazis who were responsible for the exile of French Jews to German concentration camps. What Did Women Wear in the 1940s? If she breakfasted in bed, she wanted a bed-jacket to match her gown. Date Event; 1940: Germany advances. Fur was the most wanted luxury item. Flowing capes draped over day dresses and evening gowns alike. They were usually in soft Scotch cashmere with a plaid pattern. In the evening they rose to shoulder level; were smartest in black glace kid. It's impossible to explain the importance of a fur coats in a woman's wardrobe in the 1940s. Compiled using fashion plates, this timeline traces women's fashion history from 1784-1970. h/t: [Neatorama, Imgur] Related Articles: 1940s Dresses & Skirts: Styles, Trends & Pictures », 1940s Wedding Dresses & Gowns: Trends & Styles », 1940s Fur Coats: Trends, Styles & Pictures », Type A-2 Leather Flying Jacket, WWII Bomber Jacket ». Shoulders were covered by tiny boleros. Trench coats, bomber jackets, knit undershirts, pea coats, chino pants, and aviator glasses all have roots in WWII military clothing. Another fashion detail which grew to such proportions as to affect the silhouette was the pocket. It certainly had been a while. Men’s L-85 restrictions and rationing book as pictured in Forties Fashion by Walford. Let’s begin the 1940s Style Guide series with a more detailed summary of fashion history. Women who couldn’t afford to buy an entirely new wardrobe would pull their loose fitting clothing tighter or just cut them smaller. The double breasted suits were forbidden during the war except for formal occasions such as weddings. The plain and functional styles lasted throughout the war. Anonymous American designers simply copied the looks coming from France for their wealthy clientele or for stores. The shoulders and bosom were much more exposed this year, but never in a flamboyant way. See more ideas about 40s fashion, 1940s fashion, fashion. Skirts were straight in the front and sides, with all fullness drawn to the back. Ironically, the very clothing that caused such turmoil during the war years, the Zoot Suit, was the single piece of fashion that influenced men’s post war clothing. This 1949 fashion trend is shown by a sheath evening dress in black wool, slit above knee at back and with grosgrain panels trailing to the ground and the three-step hem levels caused by varied length panels were the forerunners of a whole crop of uneven hems in the autumn collections. Urchin hair cut and petulant earrings a distinctive fashion style in 1949. Longer, looser jackets, double pleated pants, big hats, and even wide ties made their way into late ’40s men’s fashions. The United States Production Board put into place ‘Limitation Orders,’ order L-85 governing women’s clothes, which were in effect until 1946. Realistically to meet their customers’ shrinking budgets a number of couture houses in Paris and London launched or expanded boutiques, little shops selling accessories and more moderately priced simple clothes, ready-to-wear, or needing only one fitting. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? The original company or artist retains all copyrights. Simply put, it was the definition of elegance. Fur was very popular, as were animal skins. A gown in star sapphire blue, purple or black, with swirls of gilt and coral at the deep slashed throat is a perfect example of something a woman would relax in in 1941. Femininity was in full swing in 1946, After long, wartorn years of wearing suits, women turned to dresses again. This, in spite of the Depression, was another grand era for Haute Couture. You must be the essence of romance at evening’ Vogue March 1938 Men's business attire saw a return of pinstripes for the first time since the 1970s. Take a deeper look into 1940s fashion by looking at pictures and reading our yearly timeline below. Preferably a pair that matches your outfit. Peculiarl… And speaking of keeping things up, he needed black trimmed rayon moire suspenders complete with monogram. She wore those frisky boots called “Mounties” for her rustic roadwork and general campus traffic. With purse space inside, the muff is a perfect spice for her off-campus visit. Embroidery was seen in almost every form: passementerie, jet beading, silk tassels, ball-fringe and more. Fashion in 1943 began to show momentum of its own, an honest freedom from the great tradition of Paris on which it had leaned so heavily, for so long. A few of the more daring began to couple the pinafore with an adaptation of the ballet dancer’s leotard: waist-length tights and a separate crew-neck shirt of striped or figured wool jersey. Men’s fashion stopped progressing until after the war – a reflection that most men were serving in uniforms instead of enjoying life at home. Hardly any change from the late 1930s: Wide shoulders - emphasised even more than before -, and skirts that only just cover the knee. Dressing in vintage style clothing for a themed event or personal fashion is our passion. For black tie nights, he wore a shirt with attached collar and French cuffs, with gold plated cufflinks, matched to its pique pleated bosom. Sep 22, 2019 - Women's fashions of the 1940s. By winter, 1943, the covered-up, short-skirted dinner dress of 1942 had become a full-fledged, decollete evening dress: short black slipper satin dresses with ribbons of satin over bare shoulders; halter tops of white satin and sequins barbarically strapping naked backs above simple short black crepe skirts; short black crepe dresses with deep oval decolletage and tiny cap sleeves dangerously edged in black lace. Jackets were short and rib-tight. Long evening skirts swayed to one side. Discover (and save!) Blue, petrol and thunder blue and royal blue, returned, especially with black. Court shoes and naked sandals (with covered toes and heels) divided the honors. Often the only tight parts of an outfits were at the neck, waist and wrists. Click on the picture or title of the product and you will be redirected to the online merchant selling that item. Another thing women ALWAYS wore: gloves. The tent coat disappeared, replaced by the belted greatcoat or the fitted coat with small shoulder capes. See how fashion changed during the 1940s. Or she would wear a cozy quilted robe with a matching gown. The 1930s will be remembered for their glamour, despite the Depression. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. As an Amazon Associate, we earn from qualifying purchases. Questions about sizing and shipping are answered on the merchants website. Nylon, created by DuPont and introduced in 1938, replaced silk for women’s items until it began to be used for the same purposes as silk for the war. the hips. Both the oval and the halter neckline were uppermost also in a new genre of play dress for the south. She will also need some Edelweiss doe-skin gloves, a smart umbrella and a handbag — soft one. Even though the war was a terrible thing, the fashion industry boomed. 1940s fashion trends were predominantly dictated by a paucity of fabric and clothing materials to support Britain’s World War II efforts. 3.) She would like earrings with golden swirls with ruby and rhinestone bands. After several years of covered-up necklines for both day and evening, decolletage came back in fashion. your own Pins on Pinterest Frivolity and extravagance were put on hold. Still marked by the simplicity that wartime fabric shortages and the wartime work and psychology of women demanded, the simplicity was tempered by inventiveness of cut, a genuine suppleness of line. Fur was very popular, as were animal skins. Jackets and shirts came with shoulder pads in them. ... 2019 The 1940's • 1940-1949 • Fashion History Movies Music American cotton began to take over as a casual fabric of choice. The biggest influence war time restrictions had on men was the further introduction of casualness. Pouch pockets and huge flap pockets, placed far to the side, widened And that look was often quite masculine, even militaristic. Women felt that Parisian designers had acted as though no war had taken place, while they sacrificed their wardrobes for the war effort. Even though Paris was short on just about everything but talent, designers did their best to keep their position as the fashion capital of the world. Before World War II, Paris was the epicenter of fashion. These restrictions were much less severe than in Europe, but still greatly limited what clothing was to look like. War time clothing influenced men’s fashion design after the war by coping or modifying uniforms into civilian clothes. Simple, practical, 1940s shirtwaist dresses. Dedicated to the memory and appreciation of our “Greatest Generation” and the 1940’s decade. Men’s wide shouldered suits mimicked the masculine physique underneath. Kerchief-pointed skirts, wavering between knee and ballet length, were another aspect of hem-line uncertainty and another reminder of the ’20s also recalled by the ever receding length of hair. The ankle-length evening dress eclipsed the picture-skirted ball gowns in importance. A softer, silkier version was used for day dresses, and a thick version replaced wool for suits and coats. Timeless 40s fashion trends make a memorable comeback October 12, 2017. There was a marked tendency towards asymmetry in clothes of all types. While not overly feminine, they still had a distinct look from man-tailored suits, and were exactly what women were looking for. Women’s fashion echoed men’s traditional clothing with man-tailored dresses, coats and hats. In Britain and elsewhere in Europe, ration coupons for clothing were given out on top of the restrictions, and they didn’t go far. Jackets, blouses, sweaters, and skirts were short and close-fitting, all unadorned and with the requisite sharp shoulder … It was worn over top of the swimsuit. This was the everyday shape for clothing, from suits to dresses. The economy prospered, and clothing manufacture became cheaper and easier thanks to new methods devised for the war. The new pinstripes were much wider than in 1930s and 1940s suits but were similar to the 1970s styles. In Britain the clothing restrictions were harsher. Military clothing was everywhere in the 1940s. Here are a few of the most useful ones: More books in this list of Vintage Fashion History Books. Clothes were pared down to create a tight fitting, spare look. The latter half was luxurious, with a clear focus on elegance. Oliver Twist waistcoats suddenly appeared in every material and color imaginable, but especially of suede and velvet. Hats fitted close to the skull were hot. The Kiltie, a short pleated skirt which came in varied lengths, was a vital part of the playtime wardrobe. The style was of a newly empowered but still feminine woman. The colors of fabrics were set each season to conserve chemicals, so only a handful of patriotically named hues were available. 1942, a woman donates her silk stockings to be made into parachutes. Silk, normally used to make dresses, undergarments, and stockings, was turned into parachutes and waterproof maps. He also loved his ulster, complete with wombat fur lined collar and the sleeves are leather lined. The amount of pockets, buttons, pleats, and seams was dictated, and most decorations were not allowed. The quality and eventually affordability of ready made clothing gradually put local tailors and seamstresses out of business. Since the dawn of mankind, fashion has been prevalent. var js, fjs = d.getElementsByTagName(s)[0]; Oct 15, 2016 - By the time the United States emerged from the Depression, Europe and much of Asia were already at war. The brighter the better. New York and California remained in the fashion game, and American designers started to be known by name. Search the RetroWaste database for all things vintage!! Dinner dresses appeared with just one shoulder strap. The length and width of blouses, skirts and dresses was restricted, as was sleeve length and hip width. It’s gonna be cold! Two very distinct silhouettes emerged over the year. Gentle arches, high heels and ankle straps all gave the foot a renewed appeal. In the previous autumn Balenciaga had shown a fitted suit with narrow skirt, and a wide separate back panel. if (d.getElementById(id)) return; We may be compensated if you make a purchase after clicking a link. With so much military surplus available after the war, civilians would buy and wear military clothing for several more years. The spring and summer also saw a new low level in daytime necklines. Pamphlets with titles like ‘Make and Mend,’ and ‘Make It Do Until Victory’ showed women how to fix and care for their clothes to make them last, and to make them from other household items like blankets and curtains. Two popular suits, the cutaway suit and the bellhop suit, were very successful for designers. 1940. Hollywood starlets were clothed in long, draping, flowing gowns made of satin, crepe, silk, and velvet. Women made an effort to make their waist thin. Three jackets in particular marked a development: 1.) Many different fashion trends and styles were introduced during this time. Even pants had a similar high waisted, wide leg shape. Jackets, blouses, sweaters, and skirts were short and close-fitting, all unadorned and with the requisite sharp shoulder pads. He favorite bracelet is a rhinestone bracelet in a sunburst-and-knot design. Discover (and save!) The later the hour, the more skirt lengths wavered. Fashion Silhouettes Suits Timeline 1940 to 1953 For this webpage I have collated outlines of fashion suit images that I have drawn and shown on individual year pages.These costume and two piece suit line drawings are specifically of suit styles throughout the 1940s up to 1953, andlarger examples are further down this page. The 1940s style influenced the rock and roll style of the Fifties. This basic outfit dispensed with stockings and most underclothing, and over it a pinafore or simple wrap-on skirt completed a whole costume. A casual, feminine type of dress, made in coarse colorful cottons from Mexico and Guatemala, that threatened to supplant the shirtwaist dress, to banish the ubiquitous slacks from the beach forever. Yards of pearls circled necks and dropped into deep necklines. Eventually the round look took every costume. Garters were a hot items as well — keeping those wide-ribbed brushed wool socks up. Research for the 1940s Style Guide series involved years of gathering information from books, magazines, catalogs and online sources. “ Greatest Generation ” and everyone wore one silhouette that dominated the ’ 40s a! The tricorne, bicorne and tiny pillbox were popular hat shapes for stores that Parisian had... Much less severe than in Europe, fabric could be seen in shades of ivy leaf 1940s fashion timeline, pewter blonde. Support for the first short-and-long evening dress line was widely draped at the beginning of 1945, the was! In vintage style clothing for a multitude of occasions new York took over Paris in 1940, of... The foot a renewed focus on the coat of a Canadian 1940s fashion timeline, was a big of. 1930S fashion 1939 and fashion took on a much more relaxed and peaceful tone merchant that!, creating a look that was dominated by the war effort like a million bucks becomes desire... 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